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#1 The dream office

Need: Increased understanding amongst business developers/designers of the value of entrepreneurs’ dreams and visions for the success of food companies.

Goal: Developed ability of the innovation environments to actively contribute to the realization of entrepreneurial dreams through increased knowledge of the relationship between dreams and entrepreneurship, - new tools and methods for business designers to co-create the dreams.

Partners: Institution of Economics at Uppsala University and Campus Gotland.

Press release: New study on the role of dreams in entrepreneurship (eng)
Ny studie om drömmars roll för entreprenörskap (sv)

Clip from radio here

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