Need: Increased understanding amongst business developers/designers of the value of entrepreneurs’ dreams and visions for the success of food companies.
Goal: Developed ability of the innovation environments to actively contribute to the realization of entrepreneurial dreams through increased knowledge of the relationship between dreams and entrepreneurship, - new tools and methods for business designers to co-create the dreams.
Partners: Institution of Economics at Uppsala University and Campus Gotland.
Press release: New study on the role of dreams in entrepreneurship (eng)
Ny studie om drömmars roll för entreprenörskap (sv)
Clip from radio here